One of the interesting features of RWC from a commercial perspective (remember the background to this blog is in economics / econometrics) is its timing in the cycle of major international sporting events.
It is neatly timed to avoid potential scheduling congestion, particularly with the two global mega sporting events: the Summer Olympics and FIFA World Cup. See the table below (list its not exhaustive).
We do not give an indication of scale in the table, as there is simply no perfect science about this available to us. Which is the fourth biggest international event after the Summer Olympics / FIFA / Winter Olympics ? It depends very much on the metric used. For example, golf courses by definition are naturally constrained to around 20,000 spectators per day. Wembley Stadium can hold approximately 90,000 spectators. Are broadcasting figures a better indication etc. ? In the current era, what about social media figures ?
For information, World Rugby’s most recent update on its figures for RWC 2015 is here .
|FIFA World Cup||Brazil||2014||Football|
|Rugby World Cup||England||2015||Rugby Union|
|IAAF World Champ.||Beijing||2015||Athletics|
|UEFA Euro Champ.||France||2016||Football|
|Ryder Cup||Hazeltine, USA||2016||Golf|
|FIFA World Cup||Russia||2018||Football|
|Rugby World Cup||Japan||2019||Rugby Union|
Sources: websites of organising federations e.g. FIFA, World Rugby…(list not exhaustive)